I thought "match pump" was a dead word a long time ago.、In recent years, "stealth (invisible) marketing" (asking celebrities to use products on TV programs, etc.)、Is this an economic term called "advertising without informing people"? Attracted by the appearance of、It seems that it has become a word that reappears from time to time.。
match pump、usually only used in a negative sense。I started a fire with a match、Be the first to rush to the scene、water with a pump。So try to get the honor of extinguishing a fire、Of course it means that。In fact, there are surprisingly many such cases.、From there, it seems to have been used as a metaphor for international politics.。“Putin’s war” also appears that way.。
Thinking about recent things、It looks like the situation is full of match pumps.。The “spark” is “entrepreneurship”、When the names of the roles change from “conspiracy” to “sharing” and “media” to “inciting role”、It looks like that。However、That's multiple、The performers may also be acting without realizing it.、It has become “stealth”。on the other hand、YouTube videos and tiktok、Instagram etc.、This is all self-made。Although it is not called a match pump、Do you mean it in a good way? And it's starting to become the norm。
but、This “self-made and self-performing” is basically freelance in the literal sense of the word.、While being welcomed in the media,、The actual burden is quite severe.。Skateboarders who won gold medals at Tokyo 2020、The difficulty of the road to get there is probably already known to some extent.。But、They must not forget that there are people before them who have taken the first step on this path.。follow the path、道を広げるのももちろん大変だが、最初の一歩もそれに劣らない、It is a sport that is firmly connected to the essence of current sports.。マッチの火をつけることがいかに大変か。ポンプまでいけば、なかば成功したも同然だと思う。